14th Annual North Texas Regional Water Conservation Symposium
November 2020: A Virtual Experience
Sponsored by: City of Dallas, North Texas Municipal Water District, Tarrant Regional Water District, and Upper Trinity Regional Water District
Tuesday, November 10
Craig Cummings, Director, Arlington Water Utilities
“Water – So Simple, Yet So Complex – Thoughts of a 40-year Journey on a Water Ride.”
Carl Lepper, Director of Utilities Intelligence, J.D. Power
“Understanding the Needs of Water Utility Customers to Drive Overall Satisfaction”
Sean J. Upshaw, PhD, Assistant Professor of Visual Information and Persuasion in Health Communication, The University of Texas at Austin
“I.P.S. and Water Conservation: A Social Marketing Approach for Public Engagement”
Wednesday, November 11
Tia Lebherz, Executive Director, California Water Efficiency Partnership
“California Makes Water Conservation a Way of Life”
Melinda Knuth, PhD, Post-Doctoral Researcher, University of Florida
“Water Conservation Messaging in the Horticulture Industry: Communicating Through the Supply Chain”
Tamara Lawless, PhD, Water Conservation Manager, City of Flagstaff, AZ
“Flagstaff’s Water Conservation Program – Saving Water in the Mountains of Arizona”
Thursday, November 12
Jennifer Walker, Deputy Director of the Texas Coast & Water Program, National Wildlife Federation
“North Texas Focuses on the Lawn – A report from the North Texas Outdoor Watering Summit”
Kevin Kluge, Director of Conservation and Innovative Water Technologies, Texas Water Development Board
“TWDB Conservation 2020 Unmasked”
Hugh Sinclair, Section Manager of Asset Management, WSSC Water
“Water / People / Service”
